Vida East enhanced its position as Richmond’s premier urban living destination by partnering with Internet Subway to deliver comprehensive fiber internet throughout their historic Church Hill community.

Historic Neighborhood Meets Modern Infrastructure

Vida East recognized the opportunity to differentiate itself in Richmond’s competitive urban market by combining the charm of historic Church Hill with cutting-edge connectivity infrastructure. Located at 1903 E Marshall Street where charming neighborhood streets meet ultra-liveable apartments, the property needed internet service that could support the sophisticated expectations of downtown Richmond’s professional residents while complementing the area’s historic character. With proximity to VCU and walking distance to Shockoe Bottom’s dining and entertainment scene, Vida East serves residents who demand reliable connectivity for both professional requirements and urban lifestyle activities.

Solution: IS Next Gen Bulk

Internet Subway deployed comprehensive fiber to each unit throughout the community, delivering a future-ready network designed for today’s demanding urban connectivity needs and tomorrow’s emerging technologies. With IS Next Gen Bulk, Vida East now offers every resident access to multigigabit-capable, always-on internet as part of their lease, with zero wait times and seamless service activation.

Property-Wide Deployment Highlights

• Complete fiber optic infrastructure installation across all studio, one, and two bedroom apartments
• Multigigabit-capable Wi-Fi throughout apartments with comprehensive coverage from compact studios to spacious two-bedroom units
• Enhanced connectivity across urban amenities including rooftop mezzanine with skyline views and pool areas
• Self-serve upgrade options enabling residents to access premium multigigabit speeds for intensive urban professional requirements
• Professional installation executed with respect for the historic Church Hill neighborhood character

Resident Experience

Urban professionals enjoy a premium digital experience that supports the demands of modern city living while embracing Richmond’s historic charm:

• Move-In Connectivity: Internet is pre-configured and immediately available upon move-in to stylish apartments with hardwood floors and modern finishes
• Multigigabit Performance: Base 1Gbps service with seamless upgrade paths supporting remote work, streaming, and smart home integration throughout urban apartment layouts
• Professional-Grade Reliability: Consistent connectivity that supports video conferencing from private patios, bandwidth-intensive applications, and multiple device usage across compact to spacious floor plans
• Premium Speed Tiers: On-demand access to 2.5Gbps, 5Gbps, and 8Gbps speeds for specialized professional and entertainment needs in the urban environment

Owner Benefits: Immediate & Durable NOI

As 1Gbps becomes the new baseline in internet service, its perceived value is steadily compressing—driven by national ISPs marketing multigigabit speeds as the new standard. Internet Subway’s Next Gen Bulk is designed to address this head-on. The platform begins delivering NOI from day one, with a $50+ monthly revenue opportunity per unit, while including provisions that increase base speeds to 2.5Gbps and 5Gbps over time. This built-in scalability ensures that properties can maintain their projected NOI even as market expectations shift and lower-tier service pricing becomes commoditized. Unlike legacy bulk models or coaxial systems, IS Next Gen Bulk leverages fiber infrastructure that evolves with demand, eliminates resident ISP coordination, and simplifies leasing through turnkey, multigigabit service—protecting asset value and NOI well into the future.

Strategic Investment in Urban Excellence

Vida East’s partnership with Internet Subway represents a forward-thinking approach to urban property differentiation in Richmond’s competitive Church Hill market. By deploying multigigabit-capable fiber infrastructure and implementing Next Gen Bulk service, the property delivers cutting-edge connectivity that complements its historic neighborhood charm while establishing sustainable NOI growth that supports long-term urban asset performance.

Ready to modernize your property’s internet and increase NOI? Book a consultation with our multifamily team today!