At Palmer’s Creek Phase II, reliable, high-speed internet isn’t an afterthought—it’s a core part of the resident experience. Internet Subway partnered with Palmer’s Creek on this 200-unit expansion of the 400-unit LIHTC community, to eliminate the headaches typically associated with getting online in a new apartment.

As a Low-Income Housing Tax Credit (LIHTC) property, Palmer’s Creek has rent restrictions that limit how much residents can be charged. That makes it even more important to offer high-value amenities that don’t add friction or cost burden for residents. With Internet Subway’s customized Next Gen Bulk internet solution, high-speed service is included by default in the lease, but residents have the ability to opt-out if they prefer. For most, it’s an easy “yes”—the service is fast, simple, and ready the moment they move in. This enables residents to have a fantastic experience and for NOI to be generated for the property owner despite restrictions on traditional bulk models.

No More Waiting for the Internet to Work

For many renters, moving into a new apartment still means waiting days or even weeks for their internet service to be activated. That delay is more than an inconvenience—it can disrupt work, school, and access to essential services.

Palmer’s Creek Phase II wanted something better. With a diverse resident base that includes University of Mary Washington students and professionals working at nearby Spotsylvania Regional Medical Center, the property needed a solution that offered instant connectivity, reliable support, and zero hassle.

Internet Subway delivered.

A Frictionless Onboarding Experience

Every Palmer’s Creek resident receives pre-move-in instructions, so they’re ready to go as soon as they walk through the door. Here’s what that looks like:

• Pre-Configured Network Access: Residents receive their Wi-Fi credentials before move-in—no waiting, no confusion.
• Plug-and-Play Setup: Our intuitive setup portal walks residents through personalizing their secure, private network in minutes.
• No Appointments, No Delays: Unlike traditional ISPs, there’s no need to wait for a technician. Residents connect on their schedule, not ours.

Each apartment gets a dedicated, secure Wi-Fi network—not a shared building-wide signal. That means faster speeds, better privacy, and a smoother experience from the start.

Real Support. Real People.

Internet Subway backs every connection with fast, personal support from people who know the network—and care about the outcome.

• Direct-to-Resident Support: Residents contact us directly for any issues. Property staff never have to act as tech support.
• Knowledgeable Help: Our team understands the unique network configuration at Palmer’s Creek, so we resolve problems quickly.
• No Runaround: Residents talk to real people, not bots or outsourced call centers.

Big Wins for Property Management

This model doesn’t just benefit residents—it makes life easier for on-site staff, too:

• Fewer Complaints: No more fielding calls about outages or poor internet performance.
• Streamlined Move-Ins: Leasing agents spend less time explaining internet setup and more time welcoming new residents.
• Boosted Reputation: Offering high-speed fiber internet as a move-in-ready amenity enhances the property’s appeal and helps retain residents.

The Outcome: Internet Without Friction

By including internet service in the move-in process, with an opt-out option for flexibility, Palmer’s Creek is generating revenue, creating NOI, and has removed one of the most frustrating parts of moving. The results:

• Day-one connectivity for every resident
• Lower operational burden for property staff
• Higher satisfaction and retention thanks to smooth, reliable service

At Internet Subway, we believe connectivity should be simple, smart, and stress-free. Palmer’s Creek shows what’s possible when internet is built in, not bolted on.

Want to explore how a bulk internet model can drive NOI and resident satisfaction at your community?
Schedule a consultation with our multifamily team today!