Outdated Infrastructure and Resident Frustration
Prior to working with Internet Subway, Braddock Lee Apartments was operating on aging coaxial infrastructure that was more than 20 years old. Residents frequently experienced unreliable internet service, dropped connections, and poor performance—an unacceptable standard for a community positioned to serve Alexandria’s young professionals and remote workers.
Despite a recent renovation to unit interiors, the property’s internet offering fell short of modern expectations, affecting leasing velocity and long-term tenant satisfaction.
Solution: IS Next Gen Bulk
Internet Subway solved the problem by retrofitting the entire community with **fiber to each unit**, delivering a future-ready network that supports today’s needs—and tomorrow’s. With **IS Next Gen Bulk**, Braddock Lee now offers every resident access to fast, reliable, always-on internet as part of their lease, with zero wait times and no third-party ISP hassles.
Property-Wide Upgrade Highlights
- Completely new fiber optic infrastructure, replacing a 20+ year-old coax plant
- Premium Wi-Fi in every unit, with full coverage and no dead zones
- Seamless service for property-wide operations and resident use
- Self-serve upgrade options for residents who want even faster speeds
Resident Impact
Young professionals and remote workers now enjoy a premium digital experience that meets the demands of modern urban living:
- Move-In Ready Wi-Fi: Internet is pre-installed and instantly available
- High-Speed Reliability: Supports video calls, streaming, and smart devices
- Upgradeable Tiers: Residents can upgrade their service anytime, with 2.5Gbps, 5Gbps, and 8Gbps options available
- Zero Frustration: No cable modems, setup appointments, or confusing billing
Residents now enjoy the fast, reliable internet experience they’ve always wanted.
Owner Benefits: Immediate & Durable NOI
As 1Gbps becomes the new baseline in internet service, its perceived value is steadily compressing—driven by national ISPs marketing multigigabit speeds as the new standard. Internet Subway’s Next Gen Bulk is designed to address this head-on. The platform begins delivering NOI from day one, with a $50+ monthly revenue opportunity per unit, while including provisions that increase base speeds to 2.5Gbps and 5Gbps over time. This built-in scalability ensures that properties can maintain their projected NOI even as market expectations shift and lower-tier service pricing becomes commoditized. Unlike legacy bulk models or coaxial systems, IS Next Gen Bulk leverages fiber infrastructure that evolves with demand, eliminates resident ISP coordination, and simplifies leasing through turnkey, high-speed service—protecting asset value and NOI well into the future.
A Smart Investment in Long-Term Performance
Braddock Lee didn’t just upgrade its apartments—it upgraded its entire digital foundation. By deploying fiber to every unit and launching Internet Subway’s Next Gen Bulk service, the property delivers modern connectivity, enhances leasing appeal, and builds durable NOI.
Ready to modernize your property’s internet and increase NOI?
