Hampton’s Coliseum Central Community Streamlines Operations and Enhances Revenue with Bundled Internet Services

HAMPTON, VA – Internet Subway’s partnership with Pinnacle Apartments showcases how transparent pricing and premium fiber infrastructure can eliminate operational headaches while boosting property revenue in competitive markets.

The Coliseum Central luxury community has transformed their internet approach by adding high-speed fiber connectivity directly into lease agreements, creating predictable revenue streams while delivering exceptional resident value.

The Pinnacle Apartments Story

Pinnacle Apartments faced a common multifamily challenge: residents frustrated with traditional internet setup delays, inconsistent service quality, and unexpected fees. Located in Hampton’s dynamic Coliseum Central district near entertainment venues and major employers, the property needed to differentiate itself in a competitive luxury apartment market.

Property management recognized that internet connectivity had evolved from an amenity to an essential utility. Traditional ISP arrangements were creating friction during move-ins, generating resident complaints, and consuming valuable staff time with service coordination issues.

The solution: partner with Internet Subway to deploy 100% fiber optic infrastructure throughout the community, then bundle connectivity directly into lease agreements with transparent, upfront pricing.

Why Pinnacle Chose Internet Subway

Unlike traditional ISPs that treat apartment properties as afterthoughts, Internet Subway engineered a solution specifically for Pinnacle’s operational needs and resident demographics. The implementation focused on three key objectives:

• Operational Simplicity: Eliminate the complexity of coordinating multiple ISP technician visits, service calls, and resident complaints about internet issues.
• Revenue Optimization: Create a predictable monthly revenue stream through lease-bundled services while maintaining competitive market positioning.
• Resident Experience: Provide move-in ready connectivity that meets modern expectations for luxury living. Upgraded speeds up to 8Gbps satisfy even the most technical residents.

The Results: Streamlined Operations and Enhanced Revenue

Transparent Revenue Model

Pinnacle’s approach demonstrates how properties can successfully monetize internet infrastructure:

• Monthly fee included in all lease agreements for 100% fiber optic direct internet connection
• Transparent pricing eliminates resident surprises and reduces leasing objections
• Predictable revenue stream improves NOI forecasting and property valuation
• Premium upgrade opportunities for residents requiring enhanced speeds

Operational Efficiency Gains

• Zero ISP coordination – no more scheduling cable company visits or managing resident service requests
• Streamlined move-ins – residents connect immediately without waiting for installation appointments
• Reduced staff burden – Internet Subway handles all connectivity support and troubleshooting
• Amenity space connectivity – pool, fitness center, and clubhouse areas included in coverage

Competitive Market Positioning

In Hampton’s competitive rental market, Pinnacle’s bundled approach provides clear advantages:

• Value proposition clarity – residents understand exactly what they’re paying for
• Move-in convenience – immediate connectivity appeals to busy professionals and relocating residents
• Quality assurance – fiber infrastructure supports multiple devices and streaming services
• Future-ready investment – infrastructure scales with evolving technology demands

Ready to discover how fiber can transform your property’s NOI? Book a consultation call with our multifamily specialists to explore your options. Schedule your call.