Richmond Property Achieves $10,000+ Per Unit Value Increase Through Strategic Fiber Installation

RICHMOND, VA – Internet Subway’s latest partnership with Rockwood Park Apartments demonstrates how multifamily properties can dramatically boost NOI through strategic fiber infrastructure investment. 

The 132-unit Chesterfield County property now provides residents direct fiber-optic connections with a 1Gbps symmetrical base speed and upgrade plans up to 8GB per unit. This single amenity upgrade positions the property to provide residents a seamless experience, excellent service, and to generate NOI over term.

The Rockwood Park Success Story

Originally built in 1990, Rockwood Park Apartments were serviced with dated coaxial infrastructure. Residents were restricted with their options and dissatisfied with the quality of service. Internet Subway buried over a mile of fiber to connect the communities’ buildings and then extended that fiber to each residential unit. Not only did residents gain dedicated, move-in ready, always-on internet service, but the property reduced their operational expenses and dramatically increased their revenue.

The property’s existing amenities— fitness center, pool, lounge, and business center are now connected with ultra-low latency Internet Subway internet services.

Why Owners Choose Internet Subway

Internet Subway’s multifamily-focused approach differs from traditional ISPs. Custom-built networks integrate seamlessly with major property management system software platforms to provide a smooth resident onboarding experience and touchless property management process. Our construction and service deployment model was designed to be minimally disruptive, completing work within an occupied unit in 30-45 minutes. After the install is complete, our portal guides residents through personalizing and activating their multi-gigabit capable, latest generation Wi-Fi equipment to kickstart their internet experience. 

The NOI Impact: Real Numbers That Matter

Immediate Revenue Generation

Internet Subway’s bulk pricing model enables property owners to take the lion’s share of revenue generated by providing internet services to residents. Here’s how it shakes out: 

• Internet Subway charges the property a per unit fee for connectivity to each unit, service, and support
• The property adds a lease addendum to the current and upcoming leases including a mandatory fee for provided internet services
• The property nets the delta between the IS charges and fees recovered by billing residents

On top of that, residents are offered premium speed tiers – 2.5Gbps, 5Gbps, or 8Gbps. When residents sign up for these upgrades, the property receives a strong revenue share from Internet Subway, increasing the overall monthly revenue generated.

Operational Cost Savings

• Leasing office and amenity Wi-Fi included – reducing expenses
• No more giving keys to the cable company or letting them into a unit to do work
• Streamlined move-in process with pre-installed infrastructure
• Professional 24/7 support handled by Internet Subway

Asset Value Enhancement

• $10,000+ value increase per apartment unit
• Future-proof infrastructure supporting 10+ year technology cycles
• Competitive advantage in tight rental markets

Ready to discover how fiber can transform your property’s NOI? Book a consultation call with our multifamily specialists to explore your options. Schedule your call.