East Beach Marina is a 136-unit luxury waterfront community located in East Ocean View, just minutes from Norfolk International Airport and downtown Norfolk. Known for its resort-style amenities and high-end design, the property needed a connectivity solution that could match resident expectations and support future NOI growth.

Challenge: Delivering Seamless Internet at Move-In While Increasing NOI

Before partnering with Internet Subway, East Beach Marina faced the same issue many multifamily properties do—delayed internet activation and support headaches during move-in. Meanwhile, the management team was also exploring new ways to drive asset value beyond traditional rent collection.

Solution: Next Generation Managed Wi-Fi with PMS Integration + Resident Portal Experience

East Beach Marina implemented Internet Subway’s Next Generation Managed Wi-Fi paired with a fully integrated resident portal that connects directly to the property’s RealPage PMS. This enabled:

• Automated resident invitation and activation: Internet credentials and activation links are sent automatically through RealPage, eliminating the need for manual provisioning.
• Active-on-move-in internet service: Residents step into their new home with immediate connectivity—no phone calls, no technician appointments.
• Personalized, upgradeable service: Residents can tailor their internet plan through the Internet Subway portal to fit their streaming, gaming, or work-from-home needs.

This streamlined process transformed the move-in experience from a common point of frustration into a highlight of the leasing journey.

NOI Results: $660 Annual NOI per Unit, $1.5M in Asset Value

Beyond the resident benefits, East Beach Marina used Internet Subway’s Next Generation Managed Wi-Fi to dramatically improve property performance:

• Bulk internet cost: $30/unit/month (Internet Subway bills the property)
• Internet fee added to resident rent package: $85/unit/month
• Monthly NOI per unit: $55
• Annual NOI per unit: $660
• Cap rate: 5.5%
• Value added per unit: $660 / 0.055 = $12,000
• Minus CapEx for retrofit, equipment, and deployment: -$800
• Total property value increase: 136 units x $11,200 = $1.5 million

This single technology decision created significant financial upside without adding operational complexity.

Resident Benefits: Instant Internet + Flexible Upgrades

With the move-in experience transformed, East Beach Marina’s residents now enjoy:

• Instant, hassle-free internet at move-in
• Ability to personalize network, upgrade speeds, and add ancillary services like Public Static IP address or VPN services
• Consistent, property-wide Wi-Fi that supports smart home features and remote work

These premium services elevate resident satisfaction and support higher lease conversion and renewal rates—creating a win-win for both management and renters.

Wins for Experience and Economics

By integrating Internet Subway’s Next Gen Managed Wi-Fi and resident platform with their RealPage PMS, East Beach Marina eliminated internet-related move-in delays, improved the resident experience, and unlocked over $1.6 million in new property value.