Infinity at Centerville Crossing—a 236-unit luxury community in Virginia Beach—was struggling with outdated cable-based internet infrastructure. Residents were frustrated by unreliable service and long delays for internet activation after move-in. Property management faced increasing service complaints, poor online reviews, and missed opportunities for ancillary revenue.

To address these issues and improve both resident satisfaction and net operating income (NOI), the ownership team partnered with Internet Subway to fully replace the legacy coaxial network with fiber-to-the-unit (FTTU) bulk internet.

The Problem: Slow Installs, Unreliable Service, and No Monetization Path

Before the upgrade:

• Only coaxial cable and modem-based services were available
• Residents often waited several days after move-in for internet installation
• Service reliability was inconsistent, especially during peak usage
• Very little internet revenue was captured by the property—providers billed residents directly and shared less than 7% of revenue

These gaps were especially problematic in a market where residents expect seamless digital amenities and same-day connectivity.

The Solution: Next Gen Bulk enabled by a Full Fiber Retrofit

Internet Subway deployed a next-generation fiber optic network across the entire property. Key components included:

• Underground fiber infrastructure extended to each building and every individual unit
• A customized resident onboarding process integrated with the property’s RealPage PMS
• Active-on-move-in internet access using Internet Subway’s customer portal
• Options for residents to personalize and upgrade their service
• No tech appointments. No delays. No service tickets on Day One.

Resident Experience Upgrade

Residents now benefit from:

• Instant-on internet the moment they move in
• Consistently fast and reliable fiber performance, regardless of time of day
• Seamless upgrade options for streaming, gaming, or work-from-home needs
• Full community Wi-Fi coverage at the pool, gym, clubhouse, and pet areas

This enhanced experience supports both retention and lease conversion, particularly for tech-savvy renters and remote workers.

Financial Impact: $2.47M in New Asset Value

By shifting to a bulk internet model, the ownership team unlocked substantial NOI gains:

• Bulk internet cost: $30/unit/month
• Internet fee added to rent: $85/unit/month
• Monthly NOI per unit: $55
• Annual NOI per unit: $660
• Value created per unit @ 5.5% cap rate:
  $660 / 0.055 = $12,000

After subtracting $1,500/unit in retrofit and equipment CapEx, the net asset value increase is:

• $12,000 – $1,500 = $10,500 per unit
• 236 units × $10,500 = $2.47M in total property value added

This retrofit paid for itself in less than three years through recurring NOI—and continues to generate long-term financial upside.

Conclusion: A Future-Proof Asset with Immediate Returns

By replacing legacy infrastructure with a fiber-to-the-unit solution from Internet Subway, Infinity at Centerville Crossing:

• Resolved resident frustrations with internet delays and reliability
• Enabled automated move-in activation through RealPage integration
• Captured $55/unit/month in new NOI
• Increased total asset value by over $2.47 million

It’s a clear example of how modernizing property tech can directly translate into higher resident satisfaction and stronger investment returns.

Let’s Talk NOI.

Looking to modernize your property and unlock millions in asset value?
Schedule a strategy session with an Internet Subway multifamily specialist today.