When Attain Downtown made the decision to upgrade its connectivity infrastructure, the goal was clear: replace the aging coaxial network with a modern, fiber-to-the-unit (FTTU) solution capable of supporting today’s, and tomorrow’s, digital demands. Located in the heart of Downtown Norfolk, this 156-unit apartment community serves a resident base that expects high-performance internet for work, streaming, gaming, and smart home integration.

Legacy cable service wasn’t cutting it. Residents were frustrated by inconsistent speeds and equipment hassles, and the property team was tired of the handoffs, support tickets, and slow installs. Internet Subway was brought in to change that narrative.

A Seamless Fiber Retrofit—With Room to Grow

Internet Subway deployed its Next Gen Bulk Internet platform, retrofitting the entire property with a dedicated fiber connection to each unit and deploying multigigabit-ready gateways inside the apartments.

Every resident now receives 1 Gbps service as part of their lease package, with the option to upgrade to 2.5 Gbps, 5 Gbps, or 8 Gbps—no technician visits, no waiting, no complications. For residents, it’s a utility-grade internet experience that “just works.” For ownership, it’s a powerful lever for NOI growth.

NOI That Adds Up

The math is straightforward—and powerful:

• $30/unit/month paid by ownership to Internet Subway
• $85/unit/month resident value for 1 Gbps base tier, included with lease package
• $55/unit/month NOI generated
• $660 per unit/year in NOI uplift
• At a 5.5% cap rate, that $660 in annual NOI translates to $12,000 of asset value per unit.
• After subtracting the one-time fiber retrofit CapEx of $1,400/unit, the property netted $10,600 in new asset value per door.
• Multiply that by 156 units, and Internet Subway’s Next Gen Bulk added over $1.6 million in total value to the asset.

Future-Proof Performance, Resident Satisfaction

Beyond the financials, Attain Downtown’s residents now enjoy:

• Seamless move-in connectivity—no waiting for installs
• Optional multigigabit upgrades (2.5G, 5G, 8G) for power users
• Always-on support and fully managed Wi-Fi coverage
• Reliable, low-latency service for everything from Zoom calls to 4K streaming

The result? Happier residents, fewer complaints, and a property team free from telecom headaches.

Connectivity That Moves the Needle

Attain Downtown’s investment in fiber wasn’t just an infrastructure upgrade—it was a long-term NOI strategy. With a capex payback measured in months and an asset value uplift over $1.6 million, this Next Gen Bulk deployment demonstrates the compounding financial and operational benefits of owning the network.

Ready to future-proof your community and grow NOI?
Contact us to learn how Next Gen Bulk can transform your property.